The provenance of our food is a significant sales driver and a major factor in purchasing decisions. Research shows that provenance is ranked equal to taste when buying pork.
Consumers are also prepared to pay more for the higher perceived quality of pork and pork products which are locally produced using traditional methods.
Wales is in a prime position to maximise the opportunity of marketing provenance. Our farms are steeped in tradition, knowledge and expertise passed down over many generations. Our landscape is rich and varied. And our producers and retailers are innovative, producing great products from pork joints to charcuterie and artisan salami.
We believe that Wales has the potential to grow its share of the domestic market. Porc.Wales was created to become the storyteller for the industry. By creating this website and by promoting Porc.Wales, we aim to raise awareness of your products’ provenance and stimulate consumer demand to support our producers and independent retailers from farm to fork.
Our butchers and independent retailers are the vital bridge between our farmers and consumers. As a butcher, you facilitate Wales’ fantastic pork industry and are the shop window, showcasing the very best of Wales’ pork.
If you’re looking for a supply of delicious pork from Wales, look no further than our online directory.
If you already stock pork from pigs born & reared in Wales, why not feature your business on Porc.Wales? We’ll be raising awareness of the website to consumers and trade, helping stimulate a demand for your products.
To help you promote your pork we’ll give you access to free Point of Sale (POS) materials, such as recipe leaflets and posters. For more information, get in touch with us.
“I’m proud to stock locally produced pork, from traditional pure Welsh Pedigree pigs – our national breed - and my customers are passionate about it too. For them it’s important to know that their food is sourced only a few miles away, with a consistency of quality that they can trust.”
Porc.Wales butcher ambassador Rob Rattray from Aberystwyth